Coca-Cola proves that in order to have an effective PR stunt and boost brand awareness, it's best to team up with a well established franchise. In this case: James Bond. Story via Mashable. Cocacola Zero, Guerilla Marketing, James Bond, Cokezero, Coca Cola, Coke Zero, 70 Second, Cocacola 007, Bond Skyfall
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Ian Fleming's James Bond 50th Anniversary Posters by Tomasz Wagner, via Behance