Coca-Cola proves that in order to have an effective PR stunt and boost brand awareness, it's best to team up with a well established franchise. In this case: James Bond. Story via Mashable. Cocacola Zero, Guerilla Marketing, James Bond, Cokezero, Coca Cola, Coke Zero, 70 Second, Cocacola 007, Bond Skyfall
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Brilliant bit of marketing! Who'd have thought that Coke Security Cameras would catch such great stuff! Love the positive spin they put on it too and so do the other 6.7 million people that have seen it! Viral Videos Rule - get your stuff viral at www.socialproofmi...
#14.1 While browsing through the supermarket Marshall finds new flavors of Coke Zero: Coke Zero Cherry and Coke Zero Vanilla. He is wondering if Coca Cola is going to add more flavors which may weaken the actual Coke Zero brand. Being a fan, he buys them both and shares these new flavors with his college friends. One of them likes the taste of Coke Zero Vanilla.