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How much is a tweet worth? About 1/10,000 as much as a Yelp review - Backupify, a cloud data backup service, decided to do some quick math. The infographic below gives you a glimpse. Dividing the estimated valuation of the company by the number of users tells you, roughly, how much value each user contributes to the company’s value.
Marketing via social media isn't cheap. A complete campaign that includes social media strategy, community management, a microsite and a mobile application could run well into the six-figure range.
Have you ever woken up in a cold sweat in the middle of the night wondering exactly how many posts you should be making to Pinterest to get the most engagement, or why you shouldn’t be make more than three... Read more »
While some might suggest that Fortune 500 companies aren’t all fit to have huge Social presence, one might argue that it's still a *huge* marketing consideration, especially in the CPG arena where consumers expect to find their favorite brands...