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Untitled, 1954, by Etienne Beothy. Normally I'm not that into this sort of art but I really like the color juxtaposition.

Untitled, 1954, by Etienne Beothy. Normally I'm not that into this sort of art but I really like the color juxtaposition.

Geigy (1956). Max Schmid (1921-2000) was one of the fathers of "Swiss Design". He was art director of the Geigy design studio for 23 years where he established the famous ‘Geigy Propaganda’ department. . His work is formal and stylised but humanistic – Schmid rarely misses an opportunity to play in message or in form.

Geigy (1956). Max Schmid (1921-2000) was one of the fathers of "Swiss Design". He was art director of the Geigy design studio for 23 years where he established the famous ‘Geigy Propaganda’ department. . His work is formal and stylised but humanistic – Schmid rarely misses an opportunity to play in message or in form.

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