I remember sitting at kindergarten and getting a tub of Macaroni, a sheet of paper and some glue and being told – make art! Well Kraft Mac and Cheese has turned this age-old kindergarten staple into a digital experience. It’s an ipad app to make macaroni art so you don’t waste the real thing. For each virtual noodle you use, they will donate 10 noodles to feed the hungry. Agency is CP+B and CD is Tom Markham.