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    black dog logo

    Ugly Dog Design's rebranding proves to be pleasantly attractive. The logo doesn't connect all of its lines, allowing the viewer to fill in the blanks. It's a simple black, white, and hint of blue design. The dog sits up on the "Ugly Dog Design" text that bookends the black words on each end of the blue center (same as the dog's eye).


    negative space...


    Negative space

    black sheep


    I'm a sucker for the negative space. Ogilvy ad for IBM.

    negative space



    Simple and cute. I like the silhouette of the fish and how a cat's face is seen within the fish's body. Even without the brand name under the icon you would still be able to know what the logo stood for. No excessive use of colors, but this design works well in a solid color.


    "BabySleepSafe" #logo shows a Moon in black and a happily sleeping baby face in the negative space

    451 - Inspirational logo design. simple visual logo design that uses negative space to its advantage.

    logos with negative space - Google Search

    Logo | B E

    "TH". Great example of positive and negative space. #logo #design

    Cool Shark Logo