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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Dr. Eben Alexander is a highly trained neurosurgeon whose beliefs weigh on the scientific side of the life scale. He does not believe in religion or spirituality and cannot understand why anybody would discount science that, in his eyes, nullifies such thinking. His life changes forever when his brain is attacked by a rare condition, leaving him without the capability to think or feel emotion. He falls into a coma and remains in that state for seven days. During this time,