Are you obsessed with the right things? ask the new print ads of Breast Cancer Foundation of Singapore. But it is not the words but the images used in these ads that draw attention and require a double take. illustrator Andy Yang Soo painted a model's body and photographer Allan Ng took the pictures for the ads that suggest that perhaps women should focus on health and have their breasts checked rather than obsess about their big butts, pimples... http://www.andyyang.com/
Violet Oon's Kitchen One of Singapore's leading. She's considered a leading authority on Asian cuisine and her own speciality is the Nonya cuisine of Singapore. Her reputation as a chef and food specialist spans the international arena and she often represents Singapore as a food Ambassador abroad. We were tasked to relaunch the Violet Oon's brand in the form of a new restaurant. We set out to create something modern, at the same time retaining the Peranakan's classicism.
LifeCycle certainly expected ads from DDB Singapore to raise their profile, but the creative team's recent wins in the Outdoor category of the Cannes Lions have brought the international spotlight to the local bike shop with two locations in Singapore.