Thinking, Fast and Slow by Daniel Kahneman. Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. Knowing how people make decisions is a key skill set for the designer in practice.
"Drive: The Surprising Truth About What Motivates Us" by Daniel Pink (book) Using scientific studies and anecdotes, Pink offers an argument for rethinking what we’ve assumed about motivation and highlights the power of intrinsic motivation.
In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture.
The 2011 Man Booker Prize-winning novel by an acclaimed writer at the height of his powers: an exquisite, quietly suspenseful story about a man whose comfortably settled life is upended by a mysterious legacy.
5 Key Reads for Would-be Entrepreneurs and Startupers