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Click the infographic to enlarge! ------ How are people using social media to interact with brands, and how are companies using the power of social media to reach more customers? Who is most receptive to brands on Twitter? How about on Facebook? It’s time to shed some light on branding and social media.
Social Media and where its going.. If you want to get anywhere the first thing to do is create a Twitter. 100% of the social media managers had one in the survey. What path will you choose?
Some useful research from InSites Consulting, who conducted a survey of 400 senior marketing managers in the US and the UK. Most importantly, it found a positive correlation between the extent of social media integration and the company’s financial results. The results are summarised nicely in this infographic: