Pinterest • The world’s catalog of ideas

Marcel Wyss, poster for SWB Form Forum, 7. April to 6. May1962, via Swiss Posters Collection -

This is another great use of expressive typography. Using the “o” instead of any other letter was the best choice with this word. The “o” in this case gives us the “aw” sound when saying the word “drop” rather than a long o sound like the word “stove”. Great job on this one.

#Motivation via @equilibriumMI @jessieabrams mantra for 2016!