Reduce, Reuse, Recycle. Repeat. - At Red Gold we don’t just recycle cans. We recycle everything – right down to the parts of the tomatoes that we don’t use. The discarded tomato peels and seeds are turned into animal feed, and some are even used as fertilizer to grow a whole new set of crops. In fact, we’re so committed to the concept of reusing that we plan to achieve a ‘zero landfill status’ by 2017.