Demographics of American viewers who plan to watch the Olympic Games in London. 50% will watch events live on the Internet. Advertising potential is the greatest yet for these 2012 Olympic Games.
Misha, also known as Mishka or The Olympic Mishka is the name of the Russian Bear, the mascot of the 1980 Moscow Olympic Games. Misha is the first mascot of a sporting event to achieve large-scale commercial success as merchandise.
Izzy Mascot of the 1996 Olympic Summer Games in Atlanta, USA Izzy was the first mascot designed by computer. It was an amorphous abstract fantasy figure. It carried the name Izzy, derived from "What is it?" because no one seemed to know exactly what Izzy really was.
Sam the Olympic Eagle is the mascot of the Los Angeles 1984 Summer Olympics. He is a bald eagle, which is the national bird of the United States, where the games were held. Sam also shares the name of Uncle Sam, another American symbol.