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brand logos evolution

Brand tip: Shift your perspective. You can be a chameleon, just focus your campaign on audience segmentation. iPEC = EVOLUTION

Neat #logo #design playing with negative space to fuse two icons in one - designed by Deividas Graužinis, Lithuania

ZIP apparel by Logomotive - Black & White Logo -

Time for wine. Or, as some people I know might call it, daylight. :)

From: Word as Image via @9GAG

Post #12 This logo uses the design principle of shape which allows you to see the black colored portion as either an F which would stand for Folder, or as a filing cabinet, which is what you would store a folder in.

When you see the name of the company..Nicely done. Ventura Cafe logo

40 Logos With Hidden Messages and good uses of Negative Space.

this guy (Simon Walker) is f'in ridiculous (in the best way possible). I've seen his work everywhere (fffound, various design blogs), never heard his name and ALL his design is, quite frankly, the shit. how is he not famous?