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Persona research takes time, but we don't always have a ton of that. Using a few free APIs, Followerwonk, and a Python script built by Craig Bradford, you'll be able to get some great top-level insight into your audience on the fly.

Persona Research in Under 5 Minutes

Best 100 Free SEO Tools for Every Challenge. Below you'll find a list of 100 best completely free tools, tools with both free and paid options, and free trials.

Study: Google Home has more answers than Amazon Echo http://feeds.marketingland.com/~r/mktingland/~3/2g7wSmVBv7Y/amazon-echo-google-home-go-head-head-knowledge-test-208589?utm_source=rss&utm_medium=Friendly Connect&utm_campaign=RSS

Study: Google Home has more answers than Amazon Echo

In case you haven’t heard, Google has decided to ignore function wor...

Columnist Daniel Gilbert shares an updated version of an AdWords script that scans your account to identify some of the most common issues, including misspellings and outdated seasonal ads.

Omeka Neatline Workshop @ NULabTMN by Ryan Cordell: Dublin Core (Registered Trademark) Metadata Initiative logo and catchphrase:  Making it easier to find information: Ryan Cordell just gave one of the best explanations of metadata: it's the data about the data. If you have a printed book, the content is the data; the info on the copyright page is the metadata.

Dublin Core Metadata Initiative_ Making it easier to find information

Reports: Its cheaper to drive app-installs but harder to retain high value consumers

Reports: It’s cheaper to drive app-installs but harder to retain “high value” consumers A report from Adobe declared the “app boom” over in developed markets like the US, with a marked decline in app.

SMX West: Solving SEO Issues in Googles Post-Update World

SMX West: Solving SEO Issues in Google’s Post-Update World

How do we deal with huge and sudden changes in organic search traffi.

How do you pin to win? Columnist Brad O'Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the curve.

10 tips for successful Pinterest advertising

A study reportedly found that “Promoted Pins drive more incremental in-store sales per impression” vs.

Reports: digital, especially mobile, driving trillions in offline retail spending Mobile influenced in-store buying alone already over $1 trillion.    Please visit Marketing Land for the full article. http://feeds.marketingland.com/~r/mktingland/~3/F2Cl68Ft1ss/reports-digital-especially-mobile-driving-trillions-offline-retail-spending-207037

Reports: Digital, especially mobile, driving trillions in offline retail spending

Reports: digital, especially mobile, driving trillions in offline retail spending Mobile influenced in-store buying alone already over $1 trillion. Please visit Marketing Land for the full article. http://feeds.marketingland.com/~r/mktingland/~3/F2Cl68Ft1ss/reports-digital-especially-mobile-driving-trillions-offline-retail-spending-207037

AdWords rolls out new interface to all advertisers http://ift.tt/2wOUqpC

AdWords rolls out new interface to all advertisers

Google testing list format for AdWords enhanced sitelinks

Google testing list format for AdWords enhanced sitelinks

The test displays four enhanced sitelinks with a smaller font size used in the links.

2017 Hashtag Bowl Winners: Congrats To Twitter Anheuser-Busch & Eggo

Now in our sixth year, Marketing Land will again track social media visibility in Super Bowl TV commercials and cover how well TV advertisers score with online audiences. Here's what to expect from all of our pre-game and post-game marketing coverage.

In new test for Google text ads headlines are expanded without sacrificing adcopy

Ad customizers just got a whole lot more powerful. Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.

What to Do When the Contractor’s Bid not coming in your email/mail?

Change to AdWords Enhanced CPC removes bid cap to account for location & audience. The change could impact campaigns differently depending on campaign type.

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