Reports: digital, especially mobile, driving trillions in offline retail spending Mobile influenced in-store buying alone already over $1 trillion. Please visit Marketing Land for the full article. http://feeds.marketingland.com/~r/mktingland/~3/F2Cl68Ft1ss/reports-digital-especially-mobile-driving-trillions-offline-retail-spending-207037
AdWords rolls out new interface to all advertisers
Now in our sixth year, Marketing Land will again track social media visibility in Super Bowl TV commercials and cover how well TV advertisers score with online audiences. Here's what to expect from all of our pre-game and post-game marketing coverage.
Ad customizers just got a whole lot more powerful. Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.