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    Last year at Cannes, Droga5 took home the Film Craft Grand Prix for its Puma spot "After Hours Athlete," a beautifully crafted 90 seconds that shined a light on the bowlers, pool players, foosball fans, and other assorted "after-hours athletes" of the world.

    "Do you want to go out and live your life, or stay in and watch others live theirs?"

    • Meredith Friedline

      Live Life, Don't Watch It - a PUMA film from Droga5 AMAZING creative piece with incredible copy!!!!!!!!!!! OBSESSED <3<3<3

    • Favio Martinez

      Fantastic video from Puma - "Live Life, Don't Watch It" Sure, it's aimed at people "a bit younger" than me - but still taps into my youth, my experiences. Love it!

    • Jason Knight

      The latest from the after hours athletes.. live life, dont watch it. @puma + @droga5 = clever

    • Sara Gallego

      Puma Social: live life, don't watch it. A great concept and a great repositioning job.

    • Sergio Mugnaini

      Live Life, Don't Watch It - a PUMA film. Again: lions What a nice script.

    • carlos cantú

      "Live Life, Don't Watch It" a PUMA film for PUMA Social.

    • Claudia Olguín

      Live Life, Don't Watch It - a PUMA film, via YouTube.

    • Marc Ebenwaldner

      Live Life, Don't Watch It - a PUMA film

    • Gerald Young

      PUMA surfing!

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