Catrice C. Fall 2016 Section 1 This is a campaign developed by The AdCouncil to bring awareness to childhood hunger. This campaign relies heavily on emotion to illustrate its message. The message is very clear and compelling and would be successful even in an environment where media strategies are constantly changing. https://youtu.be/0W2IY28drKU
Patrice Winston_ Fall 2016_001 This is from the Proctor & Gamble "My Black is Beautiful" campaign, that is meant to celebrate diversity and culture of black women. It also sheds light on our many skintones This campaign also helped P&G's company's diversity. It now has 21% minorities. It's simple message with the emotion of black women often being seen in a negative light leads to these women telling their stories. https://www.pgeveryday.com/tag/welcome-to-my-black-is-beautiful
Karola Fonseca. Fall 2016 Section 2. Save The Rhino: Nothing We Do Will Ever Bring Them Back. Animal cruelty is an issue that has increased exponentially during recent years. WWF sends a clear message of the damage we are doing to animals or to our world. Direct link to image: https://advertisingandromcumagun.wordpress.com/2014/08/28/world-widelife-fund-wwf-powerful-animal-ad-campaigns/
Susan B. Fall I Section 2 Everyone knows this guy. Tony the Tiger has been Kellogg's Frosted Flakes pitchman since the 1950s. His looks have changed, but his message is still grrrreat! http://www.womansday.com/food-recipes/a2161/food-brand-mascot-makeovers-113852/v Company Logos - Food Advertising Characters at WomansDay.com
Tiara J. Fall 2016. Section 2. Justin Timberlake's Sauza 901- No Limes Needed. It is Justin Timberlake dressed as a lime. It is longer than most commercials, so viewers aren't sure if it really is a commercial or some weird short film. The overall message is that Sauza 901 tequila is so smooth, you don't need a lime to chase it with. Consumers have become accustomed to drinking tequila with a lime, so this commercial is trying to change that behavior.