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do these really exist?!? i would be so insanely stoked if i found running shoes that looked this good and worked with my arch.

SARAH. This Nike "Air Max" packaging communicates the benefit of the shoe, and also allows you to see exactly what you're getting.

Nike tenía aire, pero era una ventaja que se sentía pero no se veía. Esteticamente eran iguales a unos tenis sin aire. La tarea de Tinker Hatfield era mostrarlo y para ello se fijó en el "Centro Pompidou" de París. En lugar de esconder, el arquitecto Renzo Piano coloco visibles los conductos de aire en este plano de los NIKE AIR MAX.

Apparently 1987 was a great year for multiple reasons ... Air Max, letsgo

Nike Air Max Light, 1990

Nike ads
Pascal
Nike ads

Nike Air Max 1, 1987 (click the pic for hi-res)

Nike ads
Pascal
Nike ads

Nike FC Barcelona Custom Typeface 2013 by Vasava , via Behance

Nike Air Force 1 XXX "The Pivot Point" 30th Anniversary Pop-Up Store

Nike Graphics 2012 by Mats Ottdal, via Behance