Like their product mascot cousins of branding past (Elsie the Cow, Charlie the Tuna, Tony the Tiger, etc.) this new breed of animal logos really stand out. It's not rocket science. Which are you more likely to remember . . . a series of overlapping transparent circles or a dinosaur holding a wine bottle?
St Louis Design Week: Le Chat Putain | TOKY curated by Packaging Diva PD. Le Chat Putain” was winning contribution to St. Louis Design Week’s beer branding competition. The brand, literally translates to “that f*cking cat,” graced beer labels, t-shirts, buttons, and more : )