Pinterest • The world’s catalog of ideas

Explore Education Company, Education Ideas, and more!

Ratio of Time Spent Attending to Facebook vs. the Rest of the Internet According to US Brand Marketers and Agencies, March & June 2012 (% of respondents)

Looking at the differences worldwide, US-based companies were more likely to use social media to track mentions and follow up, with 46% of US companies and 45% of North American companies saying they did both. In Asia, the percentage of companies was lower, at 39%, and in both Latin America and Australia/New Zealand it was 34%.

Facebook's dialing-down of organic brand content has been a hot topic for months. And according to recent research, paid ads on social networks do have better conversion rates than organic content. However, for the most part, social media is not the last or only touch in consumers' path to purchase—it's typically in the middle.