This crazy Old Spice ad is another in the "Answer the smell of the wild" series of ads. The other one features a guy covered in wolves picking up a woman. In this ad the guy is so intimidating due to the hawks (a bird of prey if you missed the not-so-subtle message) that he scares another man into submission. This of course also means that the hawk guy "wins" the other guy's girlfriend/wife. Need I say more about the messed up message here?