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Social media provides valuable data for your business. Monitoring, analytics, engagement, reporting, and collaboration are part of a feedback loop -- brands need to go through this loop over and over again to track and improve results.

#Social #Infographic: Your Guide to Benefiting from Social Media

How Social Media Is Taking Over the News Industry

The Revised Social Media Effect [#Infographic]

The Business Impact of Social Media - Paul Gillin would love this infographic, he probably has it framed on the wall next to his Red Sox paraphernalia.

An analysis of how some of the most social airlines -- like Virgin America, JetBlue and Delta -- have utilized social media to drive their marketing and to reward loyal customers.

Is social media making us socially awkward? (I'd vote no, but see the infographic and decide for yourself.)