Go explore the mountains. Bring an old film camera, bring a sleeping bag, bring awesome looking and efficient shoes, wear a plaid shirt with a beanie and scarf, bring friends or boyfriend, and most importantly, bring adventure
Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.