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    This Spring/summer 2013, we found inspiration in a trend called Idiomatic where Globalisation is no longer the enemy – it allows the local to flourish as well as be inspired by the rest of the world. Idiomatic looks at the customs, symbols and hidden eccentricities of three very different cultures from America, Asia and Europe. This image is from V Magazine, the Transformation Issue, by Josh Olins vmagazine.com. We called it Asian psych pop.

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