The Hare Krishna cult was established in New York during the 1960s. Its official name is the International Society for Krishna Conscience (ISKCON). Even though its belief system is based on traditional Hinduism, ISKCON began as purely a Western phenomenon. A.C. Bhaktivedanta Swami Prabhupada founded ISKCON in 1966 in New York City, NY. Prabhupada was a Gaudiya Vaishnava teacher. Gaudiya Vaishnavism, is a form of Hinduism that focuses on the Hindu God Vishnu.