A print ad which is hilarious and easily understood. The gym has recognized the small difference between the words 'fat' and 'fit' yet the major difference in physical appearance. The yellow background effectively contrasts with the black typography helping it stand out.
Celcom Broadband (made by M) The idea was based on the tagline line "Plug in . Blast Off." and the mission of the company to allow their customers can use the internet whenever they want or need it for. Creating a great example of narrative design.