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  • AARXN

    The World's Best Print Ads #poster #design #graphic #design #art

  • Siân Morrison

    The World's Best Print Ads, 2011-12 | All the Gold Press Winners from Cannes | Adweek - Mobile phone company Claro produced these eye-catching ads in Brazil warning people not to text and drive.

  • Susie Copithorne

    Client: Claro, mobile phone company Agency: Ogilvy, Sao Paulo, Brazil

  • Marc Prior

    Claro - don't text and drive poster

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The World's Best Print Ads, 2011-12 | All the Gold Press Winners from Cannes | Adweek. 'One letter is all it takes. Don't text and drive.'

A print ad which is hilarious and easily understood. The gym has recognized the small difference between the words 'fat' and 'fit' yet the major difference in physical appearance. The yellow background effectively contrasts with the black typography helping it stand out.

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Celcom Broadband (made by M) The idea was based on the tagline line "Plug in . Blast Off." and the mission of the company to allow their customers can use the internet whenever they want or need it for. Creating a great example of narrative design.

Mini Cooper: Injured Text, V 어?? 어제 내가 리핀했던 벤츠 광고랑 뭐가 다른거야 대체?? 표현방식만 다를 뿐 아이디어, 컨셉 다 똑같잖아!?

La Provence Newspaper: Match Young Director Award by CFP-E/Shots: Pool by TBWA\PHS