Linkedin - connect with people for no reason at all. Pizza Hut - We have a salad bar for some reason. K-mart - W e S t i l l E x i s t Best Buy - Trying it out before buying it on Amazon. Ben & Jerry - Eat away your feelings.
I think it is very nice how the designer not only used the font to form the shape of a brain but also used the font size to represent which thoughts are on the person's brain the most. It's a good use of hierarchy .