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Brand Reversioning

Brand Reversioning

Brand Reversioning

Brand Reversioning

Brand Reversioning

Brand Reversioning

Brand Reversioning

Brand Reversioning

The FedEx logo is genius, but many people don't realize why. In fact, the FedEx logo says much more than the company's name in purple and orange text. There is also a hidden arrow inside the logo that symbolizes the speed and reliability of the courier service. FedEx's logo is a great example of a simple, easy to remember logo that also expresses the mission of its brand.