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  • Lisa Spencer | Social Media Strategist

    Small Businesses Get Nearly Half of Traffic from Social Media - A study conducted by Northwestern professor Rich Gordon and Syndio Social CEO Zachary Johnson sought out to understand how sites, large and small, are connected on the Web. To get their answer they examined links between more than 300 Chicago based news sites and looked at analytics data and…

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Through social media, small businesses engage better with customers, gain more self-awareness and attract new customers.

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How SMBs are getting social media wrong Almost 9 in 10 small businesses say they're getting real value from their social-media marketing efforts, according to a Duct Tape Marketing survey. Disappointingly few of those businesses, however, are using social tools to engage their customers directly

Are Small Businesses Using Social? [INFOGRAPHIC] - Social Media Today