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Brand: Apple; Communication Objective: This print advertisement highlights the simple/easy-to-use aspect of Apple products; Headline: Simplicity is the ultimate sophistication; Illustration: An Apple; The illustration of the apple works together with the headline because it associates complicated computers with a simple image of a common fruit and helps consumers remember their brand.

"Simplicity is the ultimate sophistication." Attributed to Leonardo da Vinci. Steve Jobs liked it too. :-)