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    Press This Button 5,000 Times for Free Snacks #Video


    Questa pagina è di 40 anni fa. Sono le stesse cose che i guru ripetono oggi. E sono forse le uniche verità del mestiere della comunicazione. Rileggiamola: "We can’t fool any of the people any of the time. We are a nation of smart people. And most smart people ignore most advertising because most advertising ignores smart people. Instead we talk to each other. And above all, the messages we put on those pages and on those screens must be the truth. For if we play tricks with the truth, we die."

    Dissonanze Festival, The Name, 2008

    August 1981 full-page newspaper ad run by Apple in the Wall Street Journal welcoming IBM to the personal computer marketplace. #advertising

    IBM illustration poster

    Don Draper cookies - Mad Men

    False advertising

    Chipotle's branding and advertising

    Y&R Not Just Film convinced the public that renting this billboard would be better than advertising the nude model.

    As building companies in Chile don`t work on weekends, the guys at IDB-FCB decided to use the best located cranes on one most influential places of Santiago city as an ambient for Lego. The action consisted of hanging a giant fictitious Lego block from a crane. (Advertising Agency: IDB-FCB, Chile)

    file under ambient advertising


    Nike adv

    Billboard Liberations




    dhl - determined

    Heineken, social networking since 1873

    coffeeshop ambient

    Haute couture by DHL the frst fashion collection made of packaging materials


    ♥ legos and ewoks.

    best ad campaigns of all time