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from DCAD Library's Blog

Carey Jolliffe Graphic Arts presents “The psychology of color”

"Carey Jolliffe Graphic Arts is a full-service boutique design collective based in Denver, CO specializing in branding, packaging, identity, corporate collateral, point of purchase, direct mail and...

It seems I have a thing for liking simple types of fonts. This type puts the word into use by making everything outside of the "focus" circle blurry and everything inside of it super sharp and easy to read. The circle acts as a view finder for cameras as well when you have to line up the center circle to create a crisp image.