Telling great stories is an art and science… here is a great story about the neural underpinnings of what makes a great story. Although the focus of this video is on giving, identify the elements of a story that illicit a response that promotes engagement is the HOLY GRAIL of social media.
Ken Burns: On Story by Redglass Pictures. What makes a great story? For legendary filmmaker Ken Burns, the answer is both complicated and personal. In this short documentary about the craft of storytelling, he explains his lifelong mission to wake the dead. Recently featured on The Atlantic. (http://www.theatlantic.com/video/archive/2012/05/ken-burns-on-story/257165/)