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  • Hayley Dawn

    03.29.11 Mercedes Benz Left Brain Right Brain print ads Print Ads, Consumer Shalmor Avnon Amichay/Y&R; Interactive, Tel Aviv created this new image campaign for Mercedes Benz Israel. Featuring a new advertising language, the campaign revolves around the two opposing parts of the brain that complement each other: the left side, responsible for logic and analysis and the creative and intuitive right side. The message is that Mercedes Benz, like the brain, is a combination of opposites that together create technological innovation, breakthrough engineering, inspiring design and passion. copy and tagline (for all three ads): Left brain I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am. Right brain I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be. Mercedes-Benz The best or nothing.

  • Lauren Hernandez

    left brain right brain, I'm clearly the right! Advert for Mercedes Benz, by y interactive tel aviv #art #brain #mercedesbenz #advertising #ad #design

  • Samet Dinler

    Mercedes Benz: Left Brain - Right Brain, Paint Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel Published: February 2011

  • Janet Marshman

    brilliant ~ love, love, triple love this #rightbrain #leftbrain LEFT BRAIN- I am the left brain I am a scientist. A mathematician. I love the familiar, I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. RIGHT BRAIN- I am the right brain. I am creativity, a free spirit. I am passion. Yearning . Sensuality. I am the sound of the roaring laughter . I am taste. The feeling of sand beneath bare feet. I am movement.

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Mercedes Benz: Left Brain - Right Brain, Passion (Advertising Agency: Shalmor Avnon Amichay/Y Interactive Tel Aviv, Israel)

I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.

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