After the November, 2008 Santa Barbara Tea Fire, hundreds of homes and gardens were devastated. Grace Design Associates, an award-winning Santa Barbara design firm, built a new hillside garden, where little was left but scorched earth.
"Front to back: Lavender, Cat Mint, Russian Sage." this came with the pin - The front plant looks like an agastache, gardening, landscape design, flowers will be here before you know it... underneath all that snow.
Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.