Here’s the challenge. We often spend the majority of our words and appeals on that problem and give far less air time to the solution that will change that tragedy. Check out your appeals, your home page, your last direct mail piece. How much space did you give to the problem? How much to the solution? If you gave more attention to the problem, you have a bigger problem!
Every fund raiser or nonprofit executive is well familiar with this source: Blackbaud.com, the Charleston, SC, company that for the past 30 years has been developing software and services for nonprofits.
Today's youth aren't what they used to be. We've entered a digital age where social media is taking over as a preferred method of contact for many of today's youth, trumping phone, email, and just about every other platform.