Renault: Inspired by life, Design for you. In the philosophy of Renault's head of design Laurens van den Acker, mankind is the point of focus. He connects their diverse life phases on those of the brand and the car models: love, explore, family, work, play and wisdom. "Design a product with which you make life easier, based on the design philosophy of Renault. The best design wins the Renault Design Award 2015."