Visual identity // Meat Bread- Vancouver by creative studio Glasfurd Walker, also based in Vancouver. The studio was approached to create a strong, masculine identity and brand design which communicates the restaurant’s simple and uncomplicated offer.
This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
Interesting to see the evolution from sketches to final comps for this beautiful logo. Rafal Skalski / logo / design / initials / white space / negative space / identity / sketches / process / steps to creating a logo