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How to Write an Awesome Newsletter (Anatomy!)

So you're about to write a newsletter. What should you include? Well, after some trial and error (and lots of reading!) we've established some key elements for creating on-brand, readable, engaging newsletter content. Curious? We've compiled it all in one awesome anatomy lesson. So what makes a good newsletter? Click through for a larger view! We follow these guidelines in our own newsletters, and so far they're doing quite well. Wanna come join the fun? Sign up to land a spot…

Sometimes you don't need to say much - a strong image and thoughtful hello is enough "Newsletter for mom. Mothers day email design /"

Sephora Beauty Insider >> sent 4/12/13 >> Come back and enjoy 15% off >> This reengagement message is simple and sleek, providing multiple ways to convert online or in-store with an added bonus – 15% off! I love the ability to quickly add the offer to my iPhone's Passbook so I don't have to print or find coupons the next time I'm near a store. Best of all, the header includes personalization so I don't have to dig around for my status. -Andrea Smith, Design Lead, Content Marketing & Research