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    SWISS Christmas ad. Make a great use of the a concept by overlapping and repeating an airplane in order to emulate a Xmas tree. The contrast between foreground and background is quite strong and the red color reminisce the Swiss flag and this festivity feeling.

    Give people the feel of a beer. A great thing that would make you feel like a beer as soon as you got home and remember their name. Doesn’t show any unique quality though, just makes you want beer.