Percentage of B2B Marketers Who Use Various Social Media Sites to Distribute Content (via MarketingProfs): LinkedIn, surpassing Twitter, is now the social media channel of choice among B2B marketers for content distribution: 83% of them now do so, followed by 80% who use Twitter and the same proportion who use Facebook.
Fresh on IGM > Effective #PPC Ads: Deep Footprints offers a step by step guide to writing PPC Ads that will garner sales as well as traffic. Good for introductory level. > http://infographicsmania.com/effective-ppc-ads/
"Social Media Impact on the Sales Funnel" From AIDA to AIDAA how the sales process is changing (not only because of social media) much better than Google's ZMOT on which I did a book review at http://storify.com/StephanJaeckel/zmot-by-google-zero-price-book-sells-moment-of-tru