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Great. Minimal packaging - cost effective, gives traditional, homely, home-made feel to product. Male's aftershave so taps into fact men are practical rather than after fancy design. Masculine shape of the box used to target correct market. 'Warm' 'homely' feel created reflecting characteristics of brand itself.
A waterbottle with the design of water. So simple, yet I don't even recall it being done before! Perhaps it has, but just not in this cute simple pattern. I also really like the turquoise blue used in the design, it gives a little shine in the picture.