The Challenge of Creating a Sense of Place with a Brand (by John Kerswell). Communicate a feeling. What’s the spirit of the place? What vibe can you expect once you get there? How will it change the way you see the world? Some of most iconic destination brands have been built around attitude. Create a single message that every story to tell can ladder out from. But you must do it all in a distinctive way. #placebranding #placemarketing Favorite Places, Hooks, Bored, Destinations Bland, Bland Hope, Bland Shire, Connection Places, Places Brand, Join Dull
What is the perfect status update looking like on Google+, Facebook or Twitter? via Social Media Today
The Power of Tactical Urbanism and Placemaking On a mild, misty afternoon cyclists, walkers, kids, and adults embark on a journey throughout their neighborhoods. However, these neighborhoods have a “special” feel. To visitors I often find it difficult to describe, yet always welcome them to experience this resounding aura in Portland, Oregon.