The Challenge of Creating a Sense of Place with a Brand (by John Kerswell). Communicate a feeling. What’s the spirit of the place? What vibe can you expect once you get there? How will it change the way you see the world? Some of most iconic destination brands have been built around attitude. Create a single message that every story to tell can ladder out from. But you must do it all in a distinctive way. #placebranding #placemarketing
Experiential tourism – From towpath to town. Our towns, trails, towpaths and passages have become a destination for recreational tourists, local cyclists and just folks out to see a bit of history in their own backyard. By branding the canal towns with logos, signage and kiosks, the trail rider now takes that path into the towns and it has made a difference.
Are you a fan of my "Destination Branding / Place Branding" board here on Pinterest? Why not check out my curation of "Destination Branding & Marketing" articles on Scoop.it : http://www.scoop.it/t/destination-branding-marketing If you have a similar Scoop.it curation, I'd like to hear about it and follow.