The Challenge of Creating a Sense of Place with a Brand (by John Kerswell). Communicate a feeling. What’s the spirit of the place? What vibe can you expect once you get there? How will it change the way you see the world? Some of most iconic destination brands have been built around attitude. Create a single message that every story to tell can ladder out from. But you must do it all in a distinctive way. #placebranding #placemarketing Favorite Places, Hooks, Bored, Destinations Bland, Bland Hope, Bland Shire, Connection Places, Places Brand, Join Dull
The Lighter, Quicker, Cheaper approach is a valuable tool when starting work on a vacant lot (or enriching any destination, for that matter). It is an incremental approach that uses low-cost experiments and the local resources and talent available. LQC allows you to test out various concepts in a space to create an impact quickly, then find out what works and what doesn’t before making any more permanent, costlier changes.
What is the perfect status update looking like on Google+, Facebook or Twitter? via Social Media Today