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The Lighter, Quicker, Cheaper approach is a valuable tool when starting work on a vacant lot (or enriching any destination, for that matter). It is an incremental approach that uses low-cost experiments and the local resources and talent available. LQC allows you to test out various concepts in a space to create an impact quickly, then find out what works and what doesn’t before making any more permanent, costlier changes.

Why do people follow brands on Twitter? - The Data Octopus The Media Octopus

Bicycles parked along Kensington High Street, London. Photo: alexmuller via Flickr. Click image for source and visit the boards >>

#infographic What Customers Hate About Your Brand In Social Media

infograph on visual marketing and social media

Here, some of the standout Snapchat campaigns so far, with input from brands on why they're including the platform in their social efforts.

What is the perfect status update looking like on Google+, Facebook or Twitter? via Social Media Today