Lacoste will donate $5 from the sale of each “L1212” original polo to Right to Play, a Toronto-based organization that uses the power of play to educate and empower children facing adversity. The PLAY program is partnered with First Nations communities and urban Aboriginal organizations across Ontario and Manitoba.
Between June 13 to 26, for each organic cantaloupe purchased at Whole Foods, 25 cents will be donated to nonprofit Xerces. A long list of vendors are also making donations to Xerces. With supplier and shopper support, Whole Foods Market is working to raise $180,000 to restore pollination habitats that Xerces will support. #causemarketing #campaign
Children’s retailer Gymboree has launched a new clothing line called Hop 'n' Roll with the help of a cause marketing campaign. One percent of the price of each Hop ’n’ Roll product sold (up to $50,000) until May 31, 2015 will be donated to nonprofit KaBOOM!
For each pint purchased, Broughton Ale will donate 7 pence (to an individual named Duncan McSporran or DMC who was pub-running the equivalent of five marathons) to support CLIC Sargent, a leading UK cancer charity for children, young people and their families.
During the month of August, McAlister’s will turn their fan-favorite famous sugar cookies blue, in support of the organization’s signature color. $0.75 from each cookie sold will support Autism Speaks.
Audi and Toms will donate 55,000 shoes to children in need this summer. As part of the deal, the two brands have designed a limited-edition Alpargata shoe available to Audi buyers during the Summer of Audi Sales Event. Audi says that from June 3 through Aug. 4, customers who purchase or lease a new or certified pre-owned Audi vehicle will receive an offer for a pair of the limited-edition Audi shoes. People in the know will know they are Audi shoes because they feature the trademark four…