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Experience a pleasant stay at Riviera Hotel, Las Vegas!!  http://www.destination360.com/north-america/us/nevada/las-vegas/las-vegas-riviera-hotel#

Experience a pleasant stay at Riviera Hotel, Las Vegas!! http://www.destination360.com/north-america/us/nevada/las-vegas/las-vegas-riviera-hotel#

Vegas 1955 Not published in LIFE. Las Vegas, 1955. A little-used pool at one of the city's newest hotels

Vegas 1955 Not published in LIFE. Las Vegas, 1955. A little-used pool at one of the city's newest hotels

Patrons trying their luck at the blackjack table in the Moulin Rouge casino, Las Vegas, NV, 1955

Patrons trying their luck at the blackjack table in the Moulin Rouge casino, Las Vegas, NV, 1955

Vintage Las Vegas ~ Moulin Rouge Casino dancer Annie Bailey at the pool 1955

Vintage Las Vegas ~ Moulin Rouge Casino dancer Annie Bailey at the pool 1955

Vintage Las Vegas — Las Vegas c. 1954-1955 from Bondman

Vintage Las Vegas — Las Vegas c. 1954-1955 from Bondman

A long, long time ago ... a piece of desert existed where neon now is king.  Hard to believe isn't it?

A long, long time ago ... a piece of desert existed where neon now is king. Hard to believe isn't it?

Royal Palms Motel. Las Vegas, 1955. Demolished sometime in the 90s; Bellagio built in its place. Photo by Elliott Erwitt

Royal Palms Motel. Las Vegas, 1955. Demolished sometime in the 90s; Bellagio built in its place. Photo by Elliott Erwitt

Caption that accompanied image in LIFE in 1955: "Idling croupiers (in shirtsleeves) dawdled behind their roulette tables because few customers were placing bets in The Dunes two weeks after opening night. Business was as bad on the 120 nickel-to-silver dollar slot machines banked around the room of the new club's gambling casino."

The TIME Vault: August 8, 1977

Caption that accompanied image in LIFE in 1955: "Idling croupiers (in shirtsleeves) dawdled behind their roulette tables because few customers were placing bets in The Dunes two weeks after opening night. Business was as bad on the 120 nickel-to-silver dollar slot machines banked around the room of the new club's gambling casino."

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