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  • War Room

    Mercedes-Benz did a great job of increasing awareness of the new hydrogen fuel cell technology F-CELL in "The Invisible Drive" campaign. The ad illustrated the technology's "invisible" impact on the environment through this symbolic message. #videoads #technology #mercedesbenz

  • Fotini Zikakou

    Mercedes-Benz Invisible Car Campaign (Outdoor Grand Prix, Cannes Lions 2012)

  • Ricardo Vásquez

    Awesome commercial! Mercedes Benz Invisible Car!

  • Automotive Digital

    Germany ---Invisible Mercedes--- To promote her new fuel cell car, Mercedes has decided to make it invisible. By placing a mat of LEDs accross one side of the vehicle mounting a video-shooting Canon 5D Mark II digital SLR camera on the other side, Mercedes wanted to emphasizes the very low impact on the environment of its new technology. The video has 9,781,888 views on YouTube.

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