I am Not Trayvon Martin / " I am not Trayvon Martin. When I was 14 I was caught in the middle of the night by a neighborhood watch setting fire to a stack of newspapers. Trayvon Martin was walking home with a bag of skittles. I was taken home to my parents. Trayvon was shot and killed."
Tumblr triggered a campaign called "I am Trayvon Martin" which features African American civilians dressed up in a hoodie. This is an example of how new media is able to give a voice to those in need of a platform.