typography bar code by Very creative. The double meaning is clever. The background is beautiful! Not sure why it was chosen for this particular image, but it caught my eye before anything else. I like how all of the type lines up vertically.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.