Meet the Superhumans, the stars of the London 2012 Paralympic Games, exclusively on Channel 4 from 29 August to 9 September. Welcome to a world with no barriers, a world where possibilities are endless and potential is limitless.
#VH1’s main target is the young people of this world, so it seemed appropriate to take on a social issue that deeply affects them. The idea of the campaign is to raise awareness about bullying, speaking directly to those “cool” kids who watch the channel. In order to reach them, Del Campo Saatchi & Saatchi knew they had to do something really original that corresponded to the personality and idiosyncracy of the brand and, more importantly, spoke a language that young people could relate to.
Cadbury's Gorilla Advert- This advert really needs no introduction as it has become such an iconic advert that in a way sparked a change in advertising. Even watching the advert now after seeing it some many times i still enjoy it. I would love to see Cadbury's bring in a new version of this advert but with the same set up.