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Pew: Twitter demographics & usage over time (2012)

usage over time

Who uses twitter 6/1/2011  13% of adults and climbing

Who uses twitter 6/1/2011 13% of adults and climbing

MySpace and Twitter users are the most racially diverse mainstream social network platforms. However, a large proportion of users of “other” social network services are racial minorities.

Race/ethnicity distribution by SNS platform

More than four in ten americans hear or read about tweets almost every day in the media!

More than four in ten americans hear or read about tweets almost every day in the media!

ExactTarget US 2102 Study on Channels that Influence Purchase Decisions.    Twitter influences 6% of respondents.

ExactTarget US 2102 Study on Channels that Influence Purchase Decisions. Twitter influences 6% of respondents.

Twitter gets the most media uptake, so if you're going to say it big, say it on Twitter!

Twitter gets the most media uptake, so if you're going to say it big, say it on Twitter!

Pew-US-Tablet-Adoption-Rates-in-May-2013-Jun2013

Pew-US-Tablet-Adoption-Rates-in-May-2013-Jun2013

ExactTarget Sep. 2010 "Subscribers, Fans & Followers: The Collaborative Future."    Twitter users are are more likely to become recommenders after following.

ExactTarget Sep. 2010 "Subscribers, Fans & Followers: The Collaborative Future." Twitter users are are more likely to become recommenders after following.

Young Adult Power - youth social usage stats

Young Adult Power - youth social usage stats

Hány céget követ egy átlagos Twitter felhasználó? ... egy amerikai piackutató, a Lab42 2011 őszén végzett felmérése szerint az amerikai Twitter felhasználók közel 90%-a legalább egy céget követ és egytizedük (11,1%) főként azért csatlakozott a közösségi hálózathoz, hogy cégeket követhessen.

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