ExactTarget US 2102 Study on Channels that Influence Purchase Decisions. Twitter influences 6% of respondents.
Twitter gets the most media uptake, so if you're going to say it big, say it on Twitter!
ExactTarget Sep. 2010 "Subscribers, Fans & Followers: The Collaborative Future." Twitter users are are more likely to become recommenders after following.
Young Adult Power - youth social usage stats
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