time on social media: Since 2006, the amount of time that the average person spent on social-networking sites has more than doubled, from 2.7 hours to 6.9 hours per month. More people are using social media, as well. While only 24% of Americans had a single social-media profile in 2008, 56% of Americans do now.
Branding and how it works in the Social Media Age Facebook has more than 800 million active users with more than 200 million added in 2011. Twitter now has 100 million active users every month with visitor growth up 60% this year. AYTM conducted this DIY market research utilizing their online consumer panel and survey tool. see the infographic. via @Dorothé Vos-Heijneman
While some might suggest that Fortune 500 companies aren’t all fit to have huge Social presence, one might argue that it's still a *huge* marketing consideration, especially in the CPG arena where consumers expect to find their favorite brands...