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    • Melis Çildir

      McDonald's has hired advertising firm TBWA, and they've created this unique street ad for the fast food joint. While it's a pretty neat concept, it's also something of a cheapening of the idea of the street art.

    • Francisco Martinez

      McDonalds Guerilla Marketing -- I love this. Something people definitely will not forget! Also, it really makes me want french fries.

    • Torque Digital

      The pedestrian crossing became a giant portion of french fries - McDonalds street marketing campaign. How do you feel in crossing that?

    • BRANDed Management

      During the biggest public festival in Switzerland, the Zurichfest, McDonald’s was confronted with heavy competition by independent food stalls. As a result, they needed something to catch the visitors’ attention, drawing them to their food offering. During the festival all official street markings are taken out of function, which enabled McDonald’s to reshape the pedestrian crossing in front of their restaurant into a portion of french fries.

    • Matt Smith

      I personally enjoyed this ad because McDonalds took something simple like a cross walk and turned it into a product that they have. This ad does a great job breaking through the clutter because everyone who walks on it will see it and most ads are not that large and colored as brightly on the street. This street ad targets any consumer who eats fast food. This ad is persuasive because McDonalds is known for its golden french fries and that is what they are displaying on this street ad.

    • Patricia Miodek

      McDonald’s: MacFries Pedestrian Crossing Advertising Agency: TBWA Switzerland

    • Material Culture Magazine

      28 Deliciously Creative Ads from McDonald’s Guerilla Marketing Photo

    • Tower Marketing

      McDonald’s: McFries Pedestrian Crossing #guerilla #marketing

    • Osman Gómez

      Mc Donald's Street Ad

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